Santa Cruz downhill Bikes

It was 1993 when Santa Cruz had been founded in a tiny room in Santa Cruz, Ca by Rob Roskopp and Rich Novak. It’s first bicycle, the Tazmon, had been a single pivot double suspension ride that challenged founded norms and set the tone for just what could be a brand on a-hunt for excellence and bent on trembling things up. Over the next 2 decades Santa Cruz would grow to include a selection of 20 models of hill bikes. You’ll discover anything from cross-country hardtails into long travel downhill weapons of Santa Cruz’s Syndicate race group.

Couple of companies have actually captivated their particular market like Santa Cruz Bicycles. From painters to engineers to designers and also the owner, Santa Cruz employees share a desire for the path as fiery as his or her customers’. When it re-invented the Blur LT, it revealed it into the world with a press launch entitled "Messing with triumph." After 36 months of driving it, Santa Cruz knew it might better the design, therefore it scrapped the best-selling bike, and restarted-reinventing from the surface up. The target had beenn’t in order to tinker, it had been to rework every final detail—the VPP link, the bearing system, the equipment, the standover approval, perhaps the derailleur hanger. And that's its approach to a number of its many successful models, including bikes such as the Nomad. And even though its maybe not afraid to reimagine, basic models like all-mountain Heckler and Chameleon have altered little since their particular introduction, testament to the stamina of Santa Cruz’s designs.

The brand is stubborn about more than simply design work. It understands that blue sky thinking amounts to small when there isn't outstanding execution.Since the start its worked closely with suppliers to establish and constantly enhance quality-control measures - structures go through rigorous tolerance, positioning, vital measurement and weld inspections throughout production, only to do it again before every procedure at their particular warehouse in Santa Cruz—quality control, powdercoat, decal and assembly. You're not gonna see a Santa Cruz framework that's 5mm regarding alignment from the package. It'd never succeed out the door.

The other business has got the cojones to "mess with success"? That would even suggest it? Owner Rob Roskopp (yep, the Roskopp you when knew as an expert skateboarder) acknowledges it is a somewhat selfish interest. He desires to drive best bicycle. Stage. This commitment has induce a distinctive sight and an original item valued around the world by everyday bikers, committed cyclists, and expert athletes the world over.