Downhill bike clothing

Philosophy

We are about art. About design. And about function. We believe that everything really worth performing is really worth doing using most useful of what’s offered. We believe such a thing on the market could be made much better, including our things. We’re obsessive and driven. It reveals in the way we develop our bicycles, the way we drive, and exactly how we make these clothes.

Manufacturing

Our company is fabric geeks afflicted with textile OCD. Our wool is sustainably sourced from Australia and brand new Zealand, and delivers the highest breathability and moisture regulation performance we can find. On the other side worldwide in Switzerland, our pals at Schoeller share our passion for fabric design and make, supplying us with technical materials that increase about what is achievable in terms of liquid repellency, toughness, and fit.

But our fixation is barely limited to just the textile. Perhaps the snaps, zippers, and reflective piping used on our garments will be the finest we're able to get a hold of. And it also all gets put together by our production companion, Tamoda, in British Columbia. Hopefully, you detect a theme. Becoming obsessive takes exhaustive dedication. eventually, we seek to make garments that perform at these types of a high level, you won’t like to put on other things.

The Founders

The company’s basis comes from our interests. We love apparel. Whether it is the good construction and elegant detailing of a lovely match or intricate bonding and seam developing on a technical jacket, we’re full nerds with this things. And now we love mountain cycling. The experience of intense knobs biting into the earth. The rhythm regarding the rise while you heat up. That euphoric rush after nailing a descent you understand like the back of your hand… this is our determination. It’s why we enjoy the trail.

Zander Nosler spent my youth into the Bay region, but spent lots of time in Seattle, where it rains lots, and where they take their particular coffee really. Zander likes to climb and ride flowy single-track. He additionally likes skinnies, tables, and pump tracks. And downhill. And studies. He has got a tremendously low body fat percentage, and is currently trying to learn how to get larger atmosphere without breaking any bones.

Charlie Cronk spent my youth in Madison, Wisconsin as a hockey-playing, skateboarding, Raleigh Chopper-riding youth, but left his home town to pursue life and love into the West. After years of heading up design at Levi’s he leapt at the opportunity to combine make use of his true enthusiasm: biking. Today he combines a lifelong admiration of good tailored matches with a mountain biker’s admiration for ultimate function in minimal design.

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